Benefitfocus taps new marketing head 2021

Benefitfocus, a technology platform for benefits, announced the appointment of Anna Perez as Chief Marketing Officer. In his new role, Perez will be in charge of all aspects of marketing, with an emphasis on brand equity stimulation, accelerating growth and increasing customer loyalty.

Matt Levin, President and CEO of Benefit Focus, said, “Your experience is invaluable as it focuses on getting the company back on track and positioning Benefitfocus as a trusted, customer-centric brand.

Prior to joining Benefitfocus, he was Vice President of Product Marketing and Sales Assistance at League, a cloud-based operating system for enterprise healthcare. He also served as Vice President of Marketing at Aon and held marketing positions at GE Healthcare and AIM Specialty Health.

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“We are excited to join a company that promises a better ecosystem of benefits,” said Perez. “With our partnership, strong customer base and commitment to excellence, Benefitfocus is in a unique position to deliver high value to employers, brokers and members, and we are excited to be part of that mission.”

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